More On 100.5 The Zone

My sister called, agitated, with the question, “How do you like those new jocks on KZZO 100.5, The Zone?”

I said, “Well, Monica is good—I always liked her on the drive home, but Keith Brooks (KB) sucks.”  I was thinking how he rates on my personal obnoxious scale right up there with afternoon drive uber-obnoxious DJ Rick Chase, who left KZZO in 2000 (thank God).

“I agree.  He is so annoying.  He doesn’t seem to have an intelligent thought.  I actually had to switch off my radio.  And his voice is so annoying.  Why, oh why can’t there be a radio station in Sacramento like Alice [Radio Alice 97.3 in San Francisco]?”

With the loss of Shawn Cash & Jeff Jensen in the morning, I have lost any reason to ever tune in to KZZO again.  Lord knows the music sucks for the most part.  I’m going to miss Jeff’s stories about his son Jarrod and Shawn’s neverending quest to remain a teenager, if in spirit only.  I don’t need exciting, controversial personalities to bookend the music I listen to—I need a voice I am comfortable with and a message that doesn’t subvert the music.

So, my own consternation about the changes at KZZO is apparently rippling through the greater community, as it should.  Sacramento does have a very limited quality radio station selection—read:  panders to my demographic—the middle-aged woman.    I’ve always prided myself on the fact that I keep in touch with all music trends, including Hip Hop (those teenage kids, you know), but enjoy listening to the evolving state of alternative and independent music as well—if you want to call it “chick music” then by all means, do.  There is just no outlet here in Sacramento for my people. 

Is KZZO management listening to their mature female listener—supposedly, the demographic to which they are marketing?  I don’t think so. Arbitron, schmarbitron!   And, now, I have made KFBK 650 AM my station of choice in the morning (Armstrong & Getty—personable, but not overly divisive talk radio dudes) and 93.7 JACK in the afternoons (no DJ), I will always wonder what the management of KZZO was thinking.

For more on the history of Sacramento radio, click here:  Sacramento Radio

Radio is a bag of mediocrity where little men with carbon minds wallow in sluice of their own making. ~ Fred Allen

Published on: Aug 11, 2006